48th Report in 2011: Experience , Challenges and Government Function of Lenovo Globalization

August 1,2011

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xiaoluo

Abstract: From multinational operation, mainly domestic operation, to promoting globalization,Lenovo has experienced the three stages of globalization process. During the period, there are some successful experience in promoting globalization, such as export, technology service, building oversea organizations, creating global brand, cross-border M&A and so on. However, they are also facing challenges like sales channels construction,brand promotion, business transformation and etc. Company with these problems needs government's attention and support.

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